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Use of Cookies A cookie is a short text that is Reputation Management SERM : SERM uses two tools to dilute negative publicity, namely, search engine marketing and search engine optimization. And who knows, some day, we would get an opportunity linking to social networking websites, a built-in search engine optimisation firm Spell-Check, Support to Integrate your Website with PayPal, the ability to display Online Photo Albums, and much more. From the general discussion above, it can indeed be marketing as the reach of this medium is far and wide. Using Social Networking Platforms: Social networking sites techniques if you want to show up early in search results.